My clients constantly ask for advice on the apps, plugins and platforms they should uses in their businesses.
This page contain some affiliate links, which means I may receive a commission if you purchase something through a link.
However, please be assured that if I haven’t used it and loved it you won’t find it listed here.
Email & Productivity Suite
I primarily recommend G Suite for clients that need email hosting for their business and already know and love gmail, however you get so much more than this.
G Suite includes apps for mail, calendar, basic word processing & spreadsheets, cloud storage, note keeping and task management all at a really affordable price.
Email Marketing Platform
I often refer to MailerLite as ActiveCampaign Lite. It is a great starter email marketing platform for both product and service based businesses.
It is simple, affordable and easy to use and offers a drag & drop editor, landing pages, embedded & pop-up sign up forms, email automations with advanced segmentation, ecommerce integrations and even embedded surveys.
P.S. If you signup using this button your free trial period will be increased from the usual 14 days to a full to 30-days.
Email Marketing Platform
While I haven’t used Convertkit in my own business, I have used it for a number of clients and absolutely love it.
If you are ready for a more powerful paid email marketing platform, then Convertkit is your answer. Designed for creatives (coaches, bloggers, course creators – the list is endless) it is easy to use and has a great visual automation editor along with the usual landing pages, sign-up forms and ecommerce integrations. While it doesn’t have all the bells and whistles of some platforms, it does the job and does it well.
Passwords need to be strong and unique. Weak passwords containing personal information, predictable words and sequential numbers are easy for hackers to crack.
With LastPass you only need to remember your Master password and the app takes care of the rest. Accessible via browser and mobile app you can even store you pin numbers, licence & membership numbers and more!
Client Relationship Management Software
I LOVE Dubsado! I use it for lead capture and management, client on-boarding, off-boarding, invoicing and financial goal tracking.
With canned emails and automated workflows you can provide your clients with a smooth and efficient journey with lots of love and care along the way without taking up hours and hours of your time.
Web Hosting Service
When I first started my business I was really intent on supporting local businesses however I have to admit that all of the Australian based web hosting services I tried, whilst nailing customer service, fell well short of the mark with speed, service issues and downtime.
SiteGround absolutely nails it with speed, security and super fast and efficient 24/7 customer support.
Project & Task Manager
Trello is a great tool which allows you to visually break down projects and tasks into bite size chunks and then further break those down into next step actions.
You can create various boards for various projects, clients, courses, business processes – you name it – you can use Trello to track and manage it.
Graphic Design Tool
Canva is a free graphic design tool which allows you to create engaging content and custom projects with no graphic design experience.
You can create anything from brochures, business cards, calendars, certificates, infographics, invitations, invoices, labels and letterheads to proposals, social graphics and web banners – and more!
Social Media Scheduling Tool
Later is a free social media scheduling tool.
With Later you can plan and schedule your photo and video posts in advance to one or more social networks. When scheduling the same content to different profiles, it allows you to tailor each caption and customise the crop for each network.
An absolute timesaver that is a pleasure to use!
Note Taking Tool
Their website refers to it as “your second braid” and I have to agree!
Evernote is a place to store, well everything! Moving thoughts and ideas out of your head frees up more space to think and be creative.
You can capture and organise ideas, notes, web-links, images, documents, audio recordings – absolutely everything related to your business – except passwords of course.
WordPress Page Builder
Elementor is a free drag-and-drop page builder plugin for WordPress.
It allows you to create beautiful, professional looking WordPress websites in the easiest and quickest way possible. It’s great for people who want to build a website without having to worry so much about the backend tech stuff.
WordPress Lead Generation Tools
Ever wanted to use all those amazing looking sign up forms ( think sticky ribbons, pop-ups, content locks, scroll mats and widgets to name a few) but don’t want to pay a developer?
Thrive Leads is your answer with simple customisable templates and advanced targeting options and it is totally affordable. I use it on my website and LOVE it!